PepsiCo’s new US hemp drink aimed at younger, female customers

You might be familiar with countless CBD and THC products, from coffee pods to gel caps to candies. The fact that hemp has numerous health benefits has taken PepsiCo into the tides of CBD. The

PepsiCo’s Rockstar Energy label debuted a hemp-infused beverage, the newest product release in the company’s quest to attract new users. Read the editorial until the end if you want to learn about PepsiCo’s rockstar.

Pepsico’s Rockstar—A game Changing Step

The power beverage “Rockstar Unplugged” contains hemp seed oil,  vitamins, peppermint, and lemon herb. The drink has only 80 milligrams of caffeine, significantly lower than most Rockstar Beverages.

In a public statement, PepsiCo stated that These components, along with a fruit-forward power burst, help sustain an easy-going, unrestricted, and life force mindset for any attitude or circumstance.

The zero sugar and zero-calorie hemp-infused beverage will be available in three flavors:

  •         Blueberries
  •         Passionfruit
  •         Raspberry cucumbers

Moreover, it will cost $1.99 for a 12-ounce beverage can.

The Target Market of Rockstar

The rockstar carbonated beverage will entice both male and female youth for its energy-boosting properties. However, as per CNBC, PepsiCo’s newest Rockstar release will target young female clients. In the past, the carbonated beverages industry has primarily favored young males, but this game-changing beverage is for girls.

The Consumers’ Experience

Cannabis is long hailed for its energy-boosting properties and therapeutic benefits, and it will be no surprise if the rockstar buyers experience the energy shot from this PepsiCo’s cannabis drink.

PepsiCo managing partner and vice president of marketing of the industry’s carbonated beverages division Fabiola Torres said that ninety-one percent of consumers stated that they wanted a beverage that elevates their mood.  

And when it comes to Rockstar Unplugged’s mood-regulating properties, it contains every ingredient that gives the endorphins shot to regulate mood and relieve anxiety.

Regarding the rockstar’s mood alleviating properties, Torres said in a release that It would be a game-changing drink in the industry. Also, it will bring new customers (such as young females) to the energy drinks range.

Legalized Hemp Product

It is worth mentioning that hemp seed oil is ultimately THC-free, making it non-toxic and safe to consume. Moreover, hemp seed oil also contains traces of THC and CBD. Now you might be familiar that regulations regarding THC and CBD products are still in their infancy and CBD-infused foods and beverages are still susceptible to government regulations. So that makes PepsiCo off the legislative radar.

Moreover, in 2020, PepsiCo paid $3.85 billion for Rockstar Energy.

Beginning of Healthy Beverages Era

PepsiCo and other beverage firms have shifted away from classic sodas and fizzy drinks, favoring more innovative offerings targeted at young consumers. Coca-Cola is launching a mocha-flavored cup of coffee this month as well.

Coca-Cola will introduce a mocha-flavored coffee product this year, in addition to its current Dark Blend, Vanilla, and Candy tastes. The firm also showcased new containers for its flavored and sugar-free beverages.

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